Digital Marketing Specialist

About the role

Are you passionate about performance marketing and generating quality leads through paid campaigns? Do you enjoy optimising ad performance, analysing data and scaling campaigns that drive real business growth? Then we would love to connect with you.

As a Digital Marketing Specialist at Grow India Tech you will own paid campaigns end to end across Meta, Google and LinkedIn for clients in real estate, ed-tech, healthcare, industrial B2B and e-commerce — from strategy and ad copy through to optimisation and client reporting.

What you'll do

• Plan, launch and scale lead generation campaigns on Meta Ads and Google Ads
• Run and optimise campaigns in LinkedIn Campaign Manager
• Build and execute full-funnel marketing strategies across TOFU, MOFU and BOFU
• Map the customer journey and improve conversion rates at every stage
• Track performance in Google Analytics and Google Tag Manager, and act on the data
• Write compelling ad copy and test creative variations
• Build clear campaign reports and present actionable insights to clients

What we're looking for

• Hands-on experience in digital / performance marketing (2+ years preferred)
• Strong hands-on experience with Meta Ads and Google Ads (must-have)
• Good understanding of LinkedIn Campaign Manager
• Proven experience with lead generation campaigns and performance optimisation
• Strong knowledge of Google Analytics, Google Tag Manager and Excel / Google Sheets
• Ability to analyse campaign performance and turn it into actionable insight
• Understanding of customer journey mapping and conversion optimisation
• Strong written and verbal communication, including ad copy and campaign reporting

Good to have

• Google Ads Certification
• Meta Blueprint Certification

What we offer

• Work on high-impact performance campaigns across a wide mix of industries
• Fast-growing and collaborative work environment
• Freedom to experiment, optimise and scale campaigns
• Strong learning and growth opportunities